Presentation of the exchange:
The participants of the exchange were Yuri Babets and Barış Arat, founder of Akvaryum. They came together In Zaporizhzhia, Ukraine thanks to EYE. During their time together, they worked on developing new solutions for customer problems and promoting the existing services and products to potential customers. Business development activities consisted of working with developers, meeting with customers and gathering feedback. They conducted market research for both local and foreign markets. According to the results of the research, a new promotion strategy was developed. Website and marketing activities were updated accordingly. After the local market implementation, they focused on expanding the activities to the Turkish market. Adoption of services and translation of the documents followed. Marketing scripts and an initial contact list was written. At the end of the process, the new entrepreneur became ready to launch the service of host entrepreneur in the Turkish market.
Profile of the entrepreneurs:
NE- Barış Arat from Turkey
HE- Yuri Babets from Ukraine
Quote of the NE:
Sometimes, the best way to think out of the box is going away from your boxes and finding a new one. EYE provides this opportunity to entrepreneurs. I highly recommend this program for those who seek challenge and discovery.
Quote of the HE:
The NE brought a lot of fresh ideas regarding promotion of our product. A lot of them are currently being put into action. NE helped adapt products for the Turkish market. The NE learned nuances of Ukrainian market and successfully overcame rocky paths.
