Terese Brännström had always had a dream to estudie abroad and to expose herself to other cultures and learn a new language but the timing was never right.
She had now education and had started up her own business but she wanted to further develop her business and get inspiration and new experience from a more professional entreprenuer.
When this opportunity came up it was the perfect timing. During the exchange Terese got involved in the projects that the host company had.
She helped them out with two graphic profiles and the work also included background research into the clients genres, sketching by hand and computer, looking for suitable typefaces and marketing strategy.
The experience made Terese improve her managerial skills, and business know-how, as well as getting some insight about the design and creative process of the host company.
She also learnt about Italian culture and her summery of the stay is ”If I could do this again I would, it helped me develop myself both personally and professional.”
This article was funded by the European Union’s COSME Programme (2014-2020).
The content of this article represents the views of the author only and it is her sole responsibility; it cannot be considered to reflect the views of the European Commission and/or the Executive Agency of Small and Medium-sized Enterprises (EASME) or any other body of the European Union. The European Commission and the Agency do not accept any responsibility for use that may be made of the information it contains.
