Presentation of the exchange:
During the last four months, I have been assisting at ZebraBook, a Belgian publishing house specialized in personalized books for children. My main duty with them was to open a new market in Spain for the distribution of their books. The first two months I focused on adapting their products for Spain, by translating the books and the website to Spanish and by doing the language localization of the jokes, stories, conversations, etc.
The next two months I focused on developing the brand in Spain by contacting with influencers and journalist that could advertise the brand. In addition, I contacted with printing companies that could print and distribute the books and finally database sellers, ehops, books shops and any kind of company that could be interested in our products.
My aim was to expand my knowledge both in the publishing sector and also perfecting my marketing and sales skills. Thanks to the kind attention and good advice of the ZebraBook team I achieved it.
Profile of the entrepreneurs:
NE: Álvaro SÁNCHEZ LAMADRID,
HE: Marie Thibaut de Maisières, ZEBRABOOK CHILDREN’S BOOK PUBLISHING HOUSE.
months from 17/04/2017 until 16/08/2017,
PUBLISHING MARKETING.
The aim was to learn the importance of knowing the day to day and the basic needs that arise from an institution focused on the children’s book sector both with the marketing skills of this sector.
The aim was to expand the brand in to a new business market like Spain, by adapting the products into the Spanish market needs and create a new database with useful information of companies, influencers, printing companies etc.
Quote of the NE
“Thanks to the program and the help of my HE I gained the skills and knowledge that I will need for my future business“
Quote of the HE
“We loved having Alvaro with us and we look forward to cooperate with him in the future”
This article was funded by the European Union’s COSME Programme (2014-2020).
The content of this article represents the views of the author only and it is her sole responsibility; it cannot be considered to reflect the views of the European Commission and/or the Executive Agency of Small and Medium-sized Enterprises (EASME) or any other body of the European Union. The European Commission and the Agency do not accept any responsibility for use that may be made of the information it contains.
